Samsung - Diggin The Beat

Open Standard Media Player version 1.0-rc4

Built by Alethia Inc.

Duration: 
30"

This competition spot was an open brief for MTV and Samsung. They wanted something to tie in with their current creative for the Beat Phone which involved a giant finger. I took the idea and ran with it putting the giant Finger on the main stage at a music festival.

Credits: 

Directors - Tom Shrapnel & Rory Lowe

Creative - Tom Shrapnel

Agency - MTV

Animation - Once Were Farmers