Samsung - Diggin The Beat

Open Standard Media Player version 1.0-rc4

Built by Alethia Inc.


This competition spot was an open brief for MTV and Samsung. They wanted something to tie in with their current creative for the Beat Phone which involved a giant finger. I took the idea and ran with it putting the giant Finger on the main stage at a music festival.


Directors - Tom Shrapnel & Rory Lowe

Creative - Tom Shrapnel

Agency - MTV

Animation - Once Were Farmers