Ferodo - Ready To Race

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This Jerry Bruckheimer-inspired brand spot for brake manufacturers Ferodo was designed to advertise a european-wide competition aimed at the automotive industry. Shown at trade shows across 11 countries, the spot was shot using the Phantom HD camera which can shoot up to 1000fps.


Director - Tom Shrapnel

Agency - Think RLA

DOP - Paul Lilley

Editor - Tom Shrapnel

Format - Phantom HD